Why does anyone buy a home? They have particular life events they wish to fulfill. And the home which has the most qualities—emotional triggers causing them to envision those events sells for the most money. So you have to first discover what buyers in your exact neighborhood most desire and prepare your marketing video to excite your future buyer’s emotions. Anything short of that is harming the value of your home on the internet.
Two-thirds of all homes are “typical”, “average”, or “mediocre” and they sell for less money. The top one-third of homes have qualities which ignite buyers to visualize future life events there; they capture their emotions. Fierce Marketing® researches and discovers which qualities buyers in your neighborhood most demand and what they’ll pay the most to obtain. We then focus your marketing efforts 100% on these high impact features.
You cannot bore someone into buying your home, but this is exactly what most real estate virtual tours try to do. Watch this video to avoid the errors ninety-five percent of all virtual tours in the real estate industry make. A great home really does sell itself, but first you have to understand what makes a home great—from a buyer’s perspective. Learn what buyers love and hate, then make your home show great where everyone is looking for a home—on the internet.