What Creates Value in Your Home?

For your neighborhood there is a very specific pool of potential home buyers. And while they each are a little different they have very similar values, desires, and anticipated life events. The better the qualities of your home align with your potential buyer’s anticipated life events the more valuable it is.

How many of the qualities buyers desire that homes in your neighborhood offer is what creates the stratus’s of sold values. You’ve seen this: several homes of about the same style, size, and location sell for greatly different prices. The physical characteristics make little difference in value. It’s how many qualities that each home has relative to the anticipated life events of your pool of buyers that creates the range in values in your neighborhood.

At Fierce Marketing© we discover which qualities the buyers most demand and what they’ll pay the most to obtain using our patent pending analysis. Our software demonstrates what creates value in your home based on what buyer most demand and what they’ll pay the most to obtain. We then film those key qualities in an emotionally triggering way to create your video.

You can’t bore someone into buying your home. So don’t film every room of your house. Hit your buyers with exactly what excites them and make an impact.

A great home really does sell itself, but first you have to understand what makes a home great—from a buyer’s perspective.

The world is searching for their perfect home on the internet. How well does yours show there?

Your great home deserves Fierce Marketing.

Emotion Sells Homes

How does someone choose the home they buy over the 50 other homes they looked at?

I truly want you to know it really isn’t the size (square feet) or number of bedrooms or number of bathrooms that determines how a buyer chooses a home to make their own. Yes, appraisers think that is why, and yes many brokers think that is why, and most videographers shoot every room in the entire house under this premise, but it’s not true, and let me prove that to you right now.

We used a pretty complicated mathematical model called multiple-regression that solves for how the various physical elements of your home affect value. Multiple-regression runs a series of tests and calculations to see how each element, say square feet, correlates—or matches up to the end sale price of a home (value). In other words it tests the theory: do more bedrooms equal more value, or does greater square feet mean greater value.

You can quickly scan through this Multiple Regression Analysis of the eight major physical elements many people mistakenly think create the value of a home (square feet, number of bedrooms, number of bathrooms, age, lot size, garage spaces, basement size and basement finish). If these physical elements completely explained or correlated to value we would see a lot of consistency in their contribution to value. But very quickly you can see very erratic weights (correlations to value) among these elements. While these eight physical elements sometimes correlate to value, which ones do and how much they contribute are all over the chart.

I know, you came to this site looking for a good video to help you sell your home, not become a statistician. But don’t you feel better by knowing more about home values than pretty much anyone else as of right now? Please remember, Fierce Marketing© is a true marketing company—not a photographer. We dig to understand what the market desires, what they’ll pay to obtain their desires, and how we can offer what they desire visually to them. This may be quite different than what you are used to.

People choose a home based on the emotional benefits derived from visualizing future life events as triggered by key qualities of your home. The emotional benefits the market desires as triggered by key qualities of your home explains the difference in value prediction. These emotional qualities are what Fierce Marketing© discovers during our analysis of your neighborhood; and these emotional qualities are what fill our videos. This in turn creates demand for your home and maximizes its value.

What Really Makes a Home Sell?

Within your neighborhood there are great homes which sell for much higher prices and typical or basic homes which sell for average prices.

The difference in values has little to do with the size of the homes or the bedroom and bathroom counts. The homes which sell for the most money have qualities the buyers in your area seek out. These qualities trigger the buyer to envision future life events at the home and they are worth more.

What really makes your home sell is how many of these qualities your home has.

At Fierce Marketing® we use our patent pending analysis that discovers which qualities buyers in your exact neighborhood most demand and which ones they’ll pay the most to obtain. We then focus our visual work on bringing out the emotional connection between these qualities and the buyer’s anticipated life events.

A great home really does sell itself, but first you have to understand what makes a home great—from a buyer’s perspective. We do this for you and capture it all visually.

The attached video is borrowed from REalMARKABLE® and has a little fun explaining how a buyer chooses a home.